Give me a blank slate, a complex product, or a revenue goal. I'll build a scalable motion that moves the needle.
I've done it across three very different SaaS businesses — building SurveyMonkey's competitive intelligence function from zero to $55M+ in influenced revenue, leading Iterable's first bundled product launches, and creating new onboarding programming for Salesforce leaders.
Same playbook, different products, measurable results every time.
Tools I love
Stood up the research, insights, and enablement infrastructure used across Product, Sales, Marketing, and the executive team. Synthesized 120+ buyer interviews, 107,000+ survey responses, win/loss, and CRM signals into positioning, sales plays, battlecards, and training — lifting combined win rates 65% and sales confidence 145%.
Rebuilt the GTM planning and execution motion for monthly releases and major strategic launches, orchestrating 90+ stakeholders across Product, Marketing, and GTM. Anchored each launch in a robust brief covering narrative, feature messaging, product readiness success metrics, enablement, communications, and execution.
Owned messaging, positioning, and launch narrative across Iterable's AI, analytics, and experimentation product lines — translating dense capability into customer value through blogs, demos, pitch decks, and analyst-facing storytelling. Previously built the Healthcare & Life Sciences industry narrative at Salesforce (keynote narratives, executive presentations), and enabled 1,800+ sellers with industry messaging and competitive insight.
Started in the classroom at Teach For America, then carried a teacher's instinct for learning design into B2B SaaS building onboarding programs, sales enablement curricula, and L&D experiences at Salesforce and 2U. Translated complex product and competitive knowledge into digestible training for AEs, customer success teams, and partners.
"Claire is exactly the kind of person executive teams think of when they use the term “Impact Player.” She raises the bar through her work, her leadership, and her ability to build a best-in-class Competitive Intelligence program that integrates seamlessly into everyday marketing. She’s exceptional, and any team would be lucky to have her."
"Claire is an organized and kind people leader and marketer. She brings out the best in our cross-functional team through thoughtful peer coaching, clear steps for action, and genuine investment in individual growth. Her ability to connect strong team leadership with sharp go-to-market execution makes her a standout partner and teammate."
"Claire is an exceptional colleague who is smart, thorough, and genuinely cares about the quality and impact of her work. She completely transformed our competitive intelligence program — our sales team was equipped with effective battle cards, detailed comparison reports, and decks showcasing rankings across our competitive landscape. What sets Claire apart is her willingness to jump in and assist, regardless of the circumstances."
Competitive Marketing Summit
Klue Compete Week
“All-In-Won” Competitive Enablement Program of the Year
Running a best-in-class program that integrates market, buyer, and seller insights.
CIP-1 (Competitive Intelligence Professional) Certification
Culture Carrier
Embodying the team's core values and fostering a positive, inclusive workplace.